Design Concepts Notebook Instructions

DESIGN CONCEPTS NOTEBOOK:          

(This list parallels David Lauer’s text, Design Basics) Due:  end of the day Dec 5^th

Through the course of this semester we will explore a number of design concepts. Keep your eyes open for popular magazine ads that effectively illustrate these concepts. You are required to find a SINGLE ad image for each of the design concepts listed below. Completion of The Design Concept Notebook should be concurrent with the daily lectures and reading assignments.  Please don’t forget this project is worth 138 points!

Once found, the ads should be NEATLY clipped from the magazines and inserted into your notebook in a way that has a clean appearance.  The title of the topic and the topic’s number should be typed and added to the page in a presentable fashion.  Creative variations of this notebook are encouraged. See me for approval before hand. Note: I cannot grade notebooks that are not numbered and titled exactly as listed below.

The Topics: Concepts must be listed with the numbers below in the following order:

1)             Line as Shape

2)             Line Direction

3)             Line as emotion (list the emotion conveyed)

4)             Contour Line

5)             Gesture Line

6)             Line as Value

7)             Lost and Found Contour

8)             Naturalism

9)             Distortion

10)          Idealism

11)          Abstraction

12)          Nonobjective Shapes

13)          Rectilinear Shapes

14)          Curvilinear Shapes

15)          Value as Pattern

16)          Value as Emphasis

17)          Tactile Texture (non-magazine examples acceptable)

18)          Visual Texture

19)          Unity through Proximity

20)          Unity through Repetition

21)          Unity through Continuation

22)          Unity through Continuity

23)          Unity with Variety

24)          Symmetrical Balance

25)          Asymmetrical Balance

26)          Radial Balance

27)          All-Over Pattern

28)          Emphasis by Contrast (list contrast type: (e.g. Color)

29)          Emphasis by Isolation

30)          Emphasis by Placement

31)          Degree of Emphasis (list the primary, secondary and tertiary focal points)

32)          Absence of Focal Point

33)          Progressive Rhythm

34)          Alternating Rhythm

35)          Scale Confusion

36)          Illusion of Space by Overlapping

37)          Illusion of Space by Vertical Location

38)          Illusion of Space by Atmospheric Perspective

39)          Illusion of Space by Linear Perspective

40)          Amplified Perspective

41)          Multiple Perspective

42)          Spatial Puzzles (Equivocal Space)

43)          Anticipated Motion

44)          Illusion of Motion by Repeated Figure

45)          Illusion of Motion by Blurred Outline

46)          Illusion of Motion by Multiple Image